Super Bowl 2020

Design Objective

To create a headquarters for Adidas at Super Bowl 2020 in Miami that would host a VIP event for sponsored athletes and develop important brand relationships. The VIP Lounge needed to be an immersive environment that invited guests to share their experiences online and feature an art gallery.

Projection Mapping

Ampersand Studios was transformed using projection mapping and custom content, providing Adidas with a home base for their various activations and campaigns throughout Super Bowl weekend. Custom-designed projection content wrapped the architecture of the venue in dynamic, branded visuals — pre-visualized and calibrated to the geometry of the space for a seamless result.

Interactive AR Mirror

An AR Moment was created using a free-standing LED wall as a portal for interaction, featuring an AR overlay of the real world with a real-time physics simulation that allowed guests to interact with a digital portal. The experience was driven by interactive programming in TouchDesigner and motion capture with Microsoft Kinect Azure — creating a unique, shareable digital takeaway for every guest.

Key Features

• Full venue transformation via projection mapping and custom branded content
• VIP lounge and art gallery environment for Adidas sponsored athletes
• AR mirror: free-standing LED wall with real-time physics portal interaction
• Microsoft Kinect Azure motion capture for body-driven AR interaction
• AI and computer vision algorithms for gesture tracking
• Custom photo booth with digital takeaway for guests
• TouchDesigner-driven interactive programming throughout
• Pre-visualization and on-site technical direction