MyShelter

Design Objective

To create an experiential immersive environment for the product launch of Adidas Outdoor's MyShelter jacket. The objective was to give people an environment to experience the jacket in the setting where it is best suited — deep within a lush forest canopy.

Design Concept

The environment was created using projection mapping to transform the walls into a lush inner forest scene. Spatial audio recreated the immersive sounds of the inner forest canopy, and low-lying fog was used to create a sense of discovery and intrigue. The project also utilized audio-reactive lighting, scenic elements hung from the roof, and custom signage to create a surreal scene to keep visitors entertained as they experienced the new Adidas jacket. The projector was short-throw and hidden within the forest canopy. The projection content was a slowly animating forest scene using forced perspective, making visitors feel like they were gently floating through a peaceful forest — even within a tiny Manhattan space.

Design Challenge

The space was a small and narrow shut-down bodega, previously used for storing old kitchen equipment. The main challenge was to create a fully convincing immersive experience within this tight footprint — while hiding all technical infrastructure from view.

Key Features

• Floor-to-ceiling projection mapping on narrow bodega walls
• Forced perspective forest content for depth illusion
• Hidden short-throw projector within scenic forest canopy
• Spatial audio recreating inner forest soundscape
• Low-lying fog for atmosphere and discovery
• Audio-reactive addressable LED lighting
• Custom CNC acrylic and foliage scenic elements
• Custom street signage and environmental design