Create Our Future deck image 1
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Create Our Future

Urban Outfitters x AdidasMack Sennett Studio — Los Angeles, CA, Experiential Event, Stage Design, Concert, VR Experience, Lighting Design

UO×ADI

Urban Outfitters × Adidas

CYC

Full-stage projection wall

The Experience

Create Our Future was an experiential event created for Adidas and Urban Outfitters that centered on live music, immersive visual production, and cutting-edge interactive technology. The centerpiece was a projection-mapped 270-degree Cyclone Wall — a self-climbing truss system that wrapped the stage in dynamic, full-surround visuals as a backdrop for multiple artist performances, including Phantogram. Guests were also invited to experience a custom-built VR station where they could draw and customize 3D digital avatars captured from a Microsoft Kinect Camera — bringing their personal creative expression into a digital world.

    Key Features

    • 270-degree projection-mapped Cyclone Wall with self-climbing truss system
    • Full-surround dynamic visual content for live performances
    • Multiple artist performances including Phantogram
    • Custom VR experience: guests draw and customize 3D digital avatars
    • Microsoft Kinect Camera for body-driven avatar capture
    • Unity + TouchDesigner pipeline for real-time content
    • Full lighting design and programming
    • Custom fabrication by Round House

    Gallery

    3 images

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    Plate 01Create Our Future deck image 3

    Gallery

    3 images

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    Plate 02Create Our Future deck image 7

    Gallery

    1 image

    Project Video

    Create Our Future Deck Link

    YOUTUBE

    Credits

    Client

    Urban Outfitters x Adidas

    Location

    Mack Sennett Studio — Los Angeles, CA

    Type

    Experiential Event, Stage Design, Concert, VR Experience, Lighting Design

    Tech

    Projection Mapping

    Self-Climbing Truss

    270-Degree Cyclone Wall

    VR Headsets

    Kinect Camera

    3D Digital Avatar Creation

    Partners

    Round House

    DotDotDash

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