The Great Escape

Design Objective

Adidas engaged Beatrox to create "The Great Escape," a product launch experience in Los Angeles built around play and competition. The objective was to launch the product through participation — putting guests inside an escape-style experience rather than a conventional retail or press event.

Approach

Beatrox designed and produced an escape-room-inspired launch experience that turned product discovery into a game. Guests moved through a series of interactive challenges, with the product woven into the narrative and the environment itself.

Scope of Work

• —Escape-style product launch experience for Adidas
• —Interactive challenge and game design
• —Immersive environment build in Los Angeles, CA
• —End-to-end experiential production

Outcomes Snapshot

Documented output from the launch:

• —Product launch experience delivered for Adidas in Los Angeles, CA
• —3 recap and highlight videos published
• —Full experience documented across a 14-image production gallery