El Camino

Design Objective

To support the release of El Camino: A Breaking Bad Movie, Netflix set out to create a fan-facing experience in New York City worthy of one of television’s most celebrated franchises. The objective was an immersive exhibition that rewarded the series’ dedicated fanbase with a tangible connection to the film.

Approach

Beatrox produced an exhibition experience that recreated the world of the film in physical space, giving fans the feeling of stepping onto the set. Detailed scenic work and interactive elements drove engagement and social sharing throughout the run.

Scope of Work

• —Immersive exhibition experience in New York, NY
• —Set-inspired scenic fabrication tied to the film
• —Interactive fan touchpoints designed for social capture
• —End-to-end production for Netflix

Outcomes Snapshot

Documented output from the activation:

• —Exhibition experience delivered for Netflix in New York, NY
• —3 recap and behind-the-scenes videos published
• —Full experience documented across an 11-image production gallery