Amazon Music Live - Infinite Playlist Tour

Design Objective

Amazon Music aimed to create an unforgettable festival experience that would break through the clutter and delight audiences at select 2023 music festivals. The objective was to provide fans with unprecedented access to the music and artists they love, while also engaging them with interactive elements that enhance their overall festival experience.

Outside Lands — San Francisco

At Outside Lands, the experience featured a reflective exterior and a custom mural by Bay Area artist Chaz Bear. Fans passed through a colorful, Astera-lit hallway into a music-filled space that took over the 3-day festival. The space included meet & greet sessions with artists and interviews hosted by Bimma Williams, enhancing fan engagement throughout the weekend.

Stagecoach — Indio, CA

At Stagecoach, attendees enjoyed the official festival livestream in a striking, technicolor build with interactive touchpoints throughout the space — including exclusive merch giveaways, artist meet & greets, VIP pass giveaways, and an Amazon Music LIVE photobooth.

Key Features

• —Reflective exterior build with custom Bay Area artist mural (Chaz Bear)
• —Astera-lit colorful entry hallway experience
• —Artist meet & greet sessions hosted by Bimma Williams
• —AR moments powered by free-standing LED walls and Kinect Azure
• —Real-time physics simulations via TouchDesigner
• —Official festival livestream integration (Stagecoach)
• —Interactive touchpoints: merch giveaways, VIP pass activations, photobooth
• —Multi-festival deployment with custom builds per venue

Outcomes Snapshot

Measured output from the campaign deployment footprint:

• —2 major festival activations executed (Outside Lands + Stagecoach)
• —5 documented recap and technical highlight videos delivered
• —8 interactive fan touchpoints deployed across the experience
• —3 strategic partners coordinated across production and operations